The Beginning Of The End
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Is The Mainstream Media Dying?

CNN News Studio - Photo by DougRatings at CNN, MSNBC and Fox News have all been plummeting in recent years, and newspaper ad revenues are about a third of what they were back in the year 2000.  So is the mainstream media dying?  Despite what you may have heard, the mainstream media is certainly not completely dead just yet.  The average American watches approximately 153 hours of television a month, and as I pointed out in a previous article, about 90 percent of the “information” that is endlessly pumped into our heads through our televisions is controlled by just six gigantic media corporations.  However, there are a whole host of signs that things are changing – especially when it comes to news.  More Americans than ever are losing faith in the establishment-controlled media and are seeking out alternative sources of information.  Is this a trend that the big media companies are going to be able to reverse at some point?

For years, the “news business” has been dominated by CNN, Fox News and MSNBC.  But now all three channels are rapidly losing viewers.  According to a recently released Pew Research study, the number of prime time viewers for all three networks combined fell by 11 percent last year…

In 2013, the cable news audience, by nearly all measures, declined. The combined median prime-time viewership of the three major news channels—CNN, Fox News and MSNBC—dropped 11% to about 3 million, the smallest it has been since 2007. The Nielsen Media Research data show that the biggest decline came at MSNBC, which lost nearly a quarter (24%) of its prime-time audience. CNN, under new management, ended its fourth year in third place, with a 13% decline in prime time. Fox, while down 6%, still drew more viewers (1.75 million) than its two competitors combined (619,500 at MSNBC and 543,000 at CNN).

And the decline is far more dramatic when you look at just the key 25 to 54-year-old demographic.

From November 2012 to November 2013, CNN’s ratings for that demographic dropped by a staggering 59 percent, and MSNBC’s ratings for that demographic dropped by a staggering 52 percent.

Is this a sign that Americans are finally getting fed up with the endless propaganda being spewed by those establishment mouthpieces?

A recent survey conducted by a liberal polling firm would indeed seem to indicate that this is the case.  That survey found that only 6 percent of Americans consider MSNBC to be their most trusted source for news…

NBC News and sister cable network MSNBC rank at the bottom of media outlets Americans trust most for news, with Fox News leading the way, according to a new poll from the Democratic firm Public Policy Polling.

In its fifth trust poll, 35 percent said they trusted Fox news more than any other outlet, followed by PBS at 14 percent, ABC at 11 percent, CNN at 10 percent, CBS at 9 percent, 6 percent for MSNBC and Comedy Central, and just 3 percent for NBC.

And of course it is not just the big mainstream news networks that are in decline.

A recently released Pew Research study discovered that the decline of America’s newspapers continued in 2013 as well…

The Newspaper Association of America has stopped compiling quarterly reports on advertising revenue. According to its annual numbers, which were released in April 2014, overall revenue for newspapers in 2013 was $37.6 billion, a decrease of 2.6% from 2012. Within that total, combined print and digital ad revenue decreased by 7%—to $20.7 billion.

Seven percent may not sound like much, but you have to realize that these declines have been happening year after year.  When you look back over a longer time frame, it really puts the massive decline that we have witnessed in advertising revenues in perspective

It took a half century for annual newspaper print ad revenue to gradually increase from $20 billion in 1950 (adjusted for inflation in 2013 dollars) to $65.8 billion in 2000, and then it took only 12 years to go from $65.8 billion in ad revenues back to less than $20 billion in 2012, before falling further to $17.3 billion last year.

Even when revenues from digital advertising and other categories described by the NAA as “niche publications, direct marketing and non-daily publication advertising” are added to print ad revenue (see red line in chart), the combined total revenues for print, digital and other advertising last year was still only $23.56 billion in 2013 dollars, which was the lowest amount of annual ad revenue since 1954, when $23.3 billion was spent on print advertising alone.

Yes, you read those numbers correctly.  As you can see from this chart, newspaper ad revenues are now about a third of what they were back in the year 2000.

That is not just a “shift” – that is a massive tsunami.

Needless to say, the big newspapers are quite distressed by all of this.

For example, “the Grey Lady” herself is essentially in a state of panic at this point.  Just recently, a 96 page internal New York Times report was obtained by BuzzFeed that basically skewers the company’s current strategy when it comes to the Internet…

A 96-page internal New York Times report, sent to top executives last month by a committee led by the publisher’s son and obtained by BuzzFeed, paints a dark picture of a newsroom struggling more dramatically than is immediately visible to adjust to the digital world, a newsroom that is hampered primarily by its own storied culture.

But they still don’t understand the true cause of their decline.

It isn’t the fact that they haven’t adapted to the Internet very well that is the primary reason for their decline.

Rather, it is the fact that the American people are losing faith in the New York Times and other similar establishment mouthpieces.

News magazines are also experiencing a dramatic multi-year decline.  Ad revenues are way down across the entire industry, and any publication that can keep their yearly losses to the single digits is applauded for it

For a third year in a row, news magazines faced a difficult print advertising environment. Combined ad pages (considered a better measure than ad revenue) for the five magazines studied in this report were down 13% in 2013, following a decline of 12.5% in 2012, and about three times the rate of decline in 2011, according to the Publishers Information Bureau. Again, hardest hit was The Week, which suffered a 20% drop in ad pages. The Atlantic fell 17%, The Economist 16%, and Time about 11%, while The New Yorker managed to keep its ad pages losses in single digits (7%).

Mainstream media executives appear to be optimistic that they can reverse these declines at some point, but they simply don’t realize that there has been a fundamental paradigm shift when it comes to the news media in the United States.

The general population has lost a tremendous amount of faith in the mainstream media.  They are increasingly becoming aware that it is deeply controlled by the establishment.

At this point, the charade is so out in the open that even reporters are talking about it.  For example, former CBS reporter Sharyl Attkisson says that the “influence on the media” by political and corporate interests is “unprecedented”

There is unprecedented, I believe, influence on the media, not just the news, but the images you see everywhere. By well-orchestrated and financed campaign of special interests, political interests and corporations. I think all of that comes into play.

Wow.

Remember, this is not just some outsider that is saying these things.  Attkisson worked in the industry for more than 30 years.

And the American people know that they are getting very little truth from the establishment media these days.  A recent Gallup survey found that only 23 percent of Americans have a great deal of confidence in the mainstream media at this point.  Increasingly, Americans are turning to other sources for news and information.

This is fueling an unprecedented alternative news boom, and more Americans than ever are relying on the Internet as their main source of news.  If you doubt this, just check out this chart.

30 years ago, you would have never been able to read this article.  It never would have gotten past the gatekeepers that had almost total control over what Americans read, watched and listened to.

But now things have changed.  The Internet has allowed ordinary Americans to communicate with each other on a scale that has never been possible before.  As we share information with each other, we are increasingly becoming aware that we don’t need the mainstream media to define what reality is for us after all.

If the mainstream media really wants to keep from dying, they should at least try to start telling us the truth.

Unfortunately, that simply is not going to happen.  The political and corporate interests that control the big media corporations have way too much to lose.

So we will have to continue to learn to think for ourselves and to share news and information with each other over the Internet.

In the end, we will all be much better off being unplugged from “the matrix” anyway.

Who Tells Us What To Think? Does The Mainstream Media = The Matrix?

Who Tells Us What To Think? Does The Mainstream Media = The Matrix? - Photo by ProperpilotDo you believe that you really think for yourself?  Did you come up with your attitudes, opinions and beliefs on your own, or are they continually being shaped and molded by someone else?  Could it be possible that you and everyone around you is actually hooked into a real life version of “the matrix” that is constantly defining your reality for you?  Sadly, the truth is that almost all of us have willingly hooked ourselves into a colossal media system that literally tells us what to think.  In the United States today, the average American watches 153 hours of television a month.  We also spend huge amounts of time watching movies, surfing the Internet, reading books and magazines, playing video games and listening to music.  Many Americans are so addicted to being “connected” that they will actually become physically uncomfortable if they are at home and there is total silence.  Unfortunately, as I pointed out in a previous article, somewhere around 90 percent of the “information” that we are allowing to be endlessly pumped into our heads is owned by just 6 gigantic media corporations.  So could it be possible that the thousands of hours of “news and entertainment” that you are allowing these gigantic corporations to fill your head with each year is having an effect on you?  Does the mainstream media have more control over you than you ever dreamed possible?  If you want to continue on in blissful ignorance, stop reading now,  but if you want to take “the red pill”, keep on reading because the further down the rabbit hole you go, the stranger that things get.

When you go to work or to school in the morning, what is everyone talking about?

Usually, people are talking about something that they saw on television or that they heard about in the news.

In our society today, the limited interactions that we do have with other people are usually defined by our mutual connection to the media.

The mainstream media literally defines for us what is important and what is not.  If the mainstream media does not talk about something, then it simply does not matter.

I don’t know how many times over the years I have heard someone tell me some version of the following statement: “If that was true we would have heard about it on the news.”

Has anyone ever said something similar to you?

The funny thing is that most of the time I won’t even mention something important that I may have heard in one of my articles unless I can back it up with a “mainstream source”, and I don’t even trust the mainstream media.

I know that the mainstream media often distorts the facts and often tells outright lies, but I regularly link to them because that gives my articles more “credibility” in the eyes of those that are still fully hooked into the matrix.

In a world where the big media corporations have so much power, is there any hope for us?

As long as the big corporations that control the media are dominating and controlling the conversation, is there any chance that there will ever be a mass awakening among the American people?

Our young people seem particularly addicted to being constantly “connected” to the media matrix that is being constructed all around us.  The following is a brief excerpt from a recent article by Daniel Taylor

According to a 2010 LA Times report, young people spend on average 53 hours a week watching TV, playing video games, and sitting at the computer.

Facebook users spend about 15 hours a month on the social networking site.

People are walking – and driving – blindly while texting, sometimes walking into fountains and even falling off cliffs.

Wow – our young people spend more than 200 hours a month connected to the mainstream media?

But we only have about 480 waking hours a month to work with.

If they are being exposed to that amount of continuous propaganda, what hope do our young people have?

In the old days, kids actually played with each other in the streets and adults actually left their homes to interact with one another.

But these days we spend nearly all of our time sitting passively in our homes staring at flickering screens.

Is that a sign of a healthy society?

We were created to be social creatures.  We were designed to love and to be loved.  But these days people “love” their favorite sports teams or they “love” their favorite television shows but we have an increasingly difficult time having real relationships with each other.

Meanwhile, the global elite rely on the mainstream media to keep us distracted and to control the boundaries of public discourse.  Most of the time, the mainstream media focuses on the latest celebrity scandal or the latest dogfights between the Republicans and the Democrats and they systematically ignore many of the more important things that are taking place out there.

Let me just give you one example of how the mainstream media shapes the news.  For decades, there was almost a complete and total media blackout on the Bilderberg Group meetings that happen every year.  Top newspaper executives from the United States would actually attend these meetings, but then their newspapers would not say a single word about them.

If anyone out there did bring up “the Bilderberg Group”, they were dismissed as wacky “conspiracy theorists” and were told that it simply does not exist.

Of course now we all know that it does exist, although the mainstream media in the U.S. still mostly ignores it.  In fact, this has been by design.  The following is what David Rockefeller is alleged to have said during a Bilderberg Group meeting back in 1991…

We are grateful to The Washington Post, The New York Times, Time magazine and other great publications whose directors have attended our meetings and respected their promises of discretion for almost forty years. … It would have been impossible for us to develop our plan for the world if we had been subject to the bright lights of publicity during those years. But, the world is now much more sophisticated and prepared to march towards a world government. The supranational sovereignty of an intellectual elite and world bankers is surely preferable to the national auto-determination practiced in past centuries.

Even today, many prominent “journalists” in the U.S. mock people when they bring up the Bilderberg Group.  For example, Lawrence O’Donnell of MSNBC says that he is “way too lazy” to look into the Bilderberg Group and that he “doesn’t know about it, so it must not exist”.

For much more on the connection between the mainstream media and the global elite, please see this article: “Who Runs The World? Solid Proof That A Core Group Of Wealthy Elitists Is Pulling The Strings“.

Instead of telling us what is really going on in the world, the mainstream media keeps us endlessly distracted.  The following are just a few of the headlines that can be found on the front pages of major mainstream news sites right now…

-College student creates condom delivery service

-Michael Douglas is feeling ‘good’

-Golf tournament delayed by kangaroos

-Rock ‘n’ roll hamburger experience

-Lady Gaga cancels tour, set for surgery

Wow – those are some examples of some really hard-hitting journalism right there.

So why do most Americans continue to fall for this nonsense?

Sadly, part of the reason is because we have become so “dumbed down” as a society.

Recently, the Guardian conducted an evaluation of the reading level of every State of the Union address in U.S. history.  What they found is that Barack Obama’s State of the Union addresses have had the second lowest reading level average in history, and that in general the reading levels of the speeches have been significantly declining over time.

But it is not just our presidents that appear to be getting stupider.  The truth is that our public education system is a total joke at this point.  Many of our high school students are as dumb as a rock, and if you can believe it, 23 percent of all Americans cannot even read beyond a fourth-grade level.

Of course the elite are quite pleased with this, because a stupid public is a public that is easier to dominate.

When a large segment of the population can barely read and is accustomed to letting others do their thinking for them, it becomes easier to lie.

For example, on Thursday Paul Krugman of the New York Times made the following statement

“Growing dependence on government is mostly a myth”

Of course most of you that are reading this know that is a flat-out lie.  The charts in this article clearly show that the number of Americans on food stamps is at an all-time high and the percentage of the population that is on food stamps is at an all-time high.

Back in 1983, less than a third of all Americans lived in a household that got money from the federal government each month,  Now, an all-time high 49 percent of all Americans live in a home where at least one person receives money from the government each month.

For many more stats and charts that demonstrate the stunning growth of government dependence, please see this article and this article.

Sadly, the truth doesn’t seem to matter too much to the media these days.  The mainstream media tends to be incredibly arrogant, and most of the time they don’t even pretend to be “objective” or “neutral” anymore.

Fortunately, more Americans than ever are becoming dissatisfied with the mainstream media and are starting to seek out alternative sources of information.  According to a recent Gallup poll, the level of trust that the American public has in the mainstream media is now at an all-time low.

So perhaps there is hope after all.

What do you think?

The Matrix - Photo by Jamie Zawinski

28 Good Questions That The Mainstream Media Should Be Asking

Why is there so little trust in the mainstream media these days?  CNN ratings have been hovering close to record lows over the past few months.  A recent Gallup survey found that 60 percent of all Americans “have little or no trust” in the mainstream media.  That was a record high according to Gallup.  So why is this happening?  Sadly, the truth is that the mainstream media quit telling the truth a long time ago.  The mainstream media has an agenda, and more Americans than ever are beginning to recognize this.  Once upon a time, control of the news in the United States was at least somewhat decentralized.  But now there are just six giant media corporations that control almost everything that we see, hear and watch.  The version of “the news” that they give us is designed to serve the interests of those corporate giants and the other corporate giants that spend billions of dollars to advertise their products through those outlets.  Watching the news on television can be an extremely frustrating experience these days.  Yes, there are little bits and pieces of the truth in there, but you have to wade through an awful lot of “infotainment” to get to those bits and pieces.  That is one of the reasons why the “alternative media” has absolutely exploded in recent years.  The American people are hungry for the truth, and they are increasingly turning to alternative sources of news on the Internet in an attempt to find it.

We live at a time when the world is changing more rapidly than ever before.  Just about everything that can be shaken is being shaken, and anyone with half a brain realizes that we are heading for challenges that previous generations never even could have imagined.

There certainly is no shortage of news, but instead of focusing on the terribly important issues that we are facing, the mainstream media feeds us an endless stream of fluff, scandals and celebrities.

Just check out some of the headlines that I found on the front pages of major mainstream news websites today….

“Man Dies After Roach-Eating Contest”

“Ex-NFL Cheerleader Admits To Sex With Minor”

“Facebook Rolls Out Pinterest-Like Tool For Buying Stuff”

“Grumpy Cat Becomes Internet Sensation”

So what should the mainstream media really be talking about today?

The following are 28 good questions that the mainstream media should be asking….

1. Why is the IMF warning that there is an “alarmingly high” risk of a deeper global economic slowdown?

2. Why is Switzerland preparing for “major civil unrest” throughout Europe?

3. If the Spanish financial system completely collapses, what is that going to mean for the rest of Europe and the rest of the globe?

4. Is Turkey about to drag the rest of NATO (including the United States) into a war with Syria?

5. Why aren’t people screaming in outrage about the fact that the U.S. national debt increased by more than a trillion dollars for the fourth straight year in 2012?

6. Should we be concerned that the U.S. government added more to the U.S. national debt on the first day of fiscal year 2013 than it did from 1776 to 1941 combined?

7. If temporary refinery problems can cause some gas stations to shut down and cause gas prices in California to skyrocket to all-time highs, what would a real crisis do?

8. Why are some analysts predicting that a “rapid collapse” is coming for the U.S. dollar?

9. Will the U.S. dollar soon lose its status as the primary reserve currency of the world?

10. Why is Marc Faber warning that the wealthy “may lose up to 50 percent of their total wealth“?

11. By keeping interest rates near zero, is the Federal Reserve crushing the retirement dreams of millions of elderly Americans?

12. Why do Barack Obama, Mitt Romney and most members of Congress continue to stand behind the TSA when nearly 400 TSA employees have been fired for stealing from travelers since 2003?

13. Why are nearly half a million employees of the federal government making over $100,000 a year?

14. How in the world can you have a debate about the economy that lasts for an hour and a half and never even mention Ben Bernanke, the Federal Reserve or quantitative easing?

15. Why are Romney campaign signs being smeared with excrement?

16. British taxpayers spent 57.8 million dollars on the royal family in 2011.  U.S. taxpayers spent 1.4 billion dollars on the Obamas that same year.  How in the world can this be justified?

17. Why does the U.S. government treat our military veterans like garbage?  Many of them have given everything for their country.  Shouldn’t we treat them with more respect?

18. Why is the mainstream media ignoring a warning that an international gang of cybercriminals plans “to steal money from the online accounts of thousands of consumers at 30 or more major U.S. banks“?

19. The New England Complex Systems Institute in Cambridge, Massachusetts is warning that rapidly rising global food prices could soon lead to massive food riots all over the planet.  Is this something that we should be concerned about?

20. Why is the United Nations pushing to have the authority to impose “global taxes” on all of us?

21. How did we get to the point where sex trafficking is now at epidemic levels all over the United States?

22. Why are so many young people being arrested?  Should we be concerned that 41 percent of all Americans have been arrested by the time they reach the age of 23?

23. Why are most Americans either overweight or obese or severely obese?

24. How was one Baltimore woman able to accumulate 30 free cell phones all paid for by the federal government?

25. Why are nearly 30 percent of all young adults in the 25 to 34 year old age bracket living at home with their parents?

26. Why has the birth rate in the United States fallen to an all-time low?

27. With the race for president incredibly tight right now, will the side that loses end up accusing the other side of using voter fraud to steal the election?

28. Is the U.S. Supreme Court about to make it illegal to resell our own stuff at yard sales, in thrift stores and on eBay?

Do you have any questions to add to this list?

Please feel free to post a comment with your thoughts below….

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