Cereal For Dinner: As The Economy Implodes, The CEO Of Kellogg Is Trying To Convince Americans That Frosted Flakes And Froot Loops Are A Cheaper Alternative

Would you eat Cheerios for dinner?  What about Lucky Charms?  Many years ago when I was a college student, I would often eat cereal instead of a normal meal in the evening.  Needless to say, that wasn’t good for my health at all.  But now “cereal for dinner” has become quite trendy.  Food prices have soared in recent years and millions of Americans are trying to cut costs anywhere that they can.  As the economy continues to implode and more consumers find themselves “under pressure”, the CEO of Kellogg thinks that he will be able to convince even more of us that choosing cereal for dinner is a great way to save money

Gary Pilnick, CEO of WK Kellogg Co., told CNBC, “When we think about our consumer under pressure, … cereal … has always been quite affordable and it tends to be a great destination when consumers are under pressure.”

He said his company has been focusing on messaging “to reach the consumer where they are, so we’re advertising about cereal for dinner. If you think about the cost of cereal for a family versus what they might otherwise do that’s going to be much more affordable.

“The price of a bowl of cereal with milk and with fruit is less than a dollar so you can imagine where a consumer under pressure might find that to be a good place to go.”

Pilnick said when looking at company data, “breakfast cereal is the number one choice for in home consumption” with over 25% of cereal consumption being outside of breakfast. “Cereal for dinner is something that is probably more on trend now and we would expect to continue as that consumer is under pressure.”

Hey, I have an even better idea.

Instead of eating cereal, all of us could make our dollars stretch even farther by eating pet food for dinner.

Doesn’t that sound great?

At this stage in my life, the idea of eating processed cereals for dinner is just disgusting.

But as food becomes less and less affordable, many Americans will be looking to survive from month to month any way that they can…

The interview followed news from the Wall Street Journal that showed Americans spending 10% or more of their income on food, the most they have in 30 years. Previous reporting from USA TODAY highlights that the average family is spending more than $1,000 on groceries each month.

“The cereal category has always been quite affordable,” Pilnick said. Kellogg, which owns cereals like Frosted Flakes, Froot Loops, Corn Flakes and Raisin Bran, “tends to be a great destination when consumers are under pressure,” Pilnick said, adding that the price of cereal with milk and fruit “is less than a dollar.”

This is the real state of our economy.

Most Americans are living right on the edge, and hunger has been rapidly growing all over the nation…

17 million households were not able to get enough food in 2022, according to the administration. In about 6.8 million of those households, a member had to skip meals or make other changes at times because there was not enough money and resources for food.

Unfortunately, the worst is yet to come.

It appears that the economy has taken a sharp negative turn in early 2024.  For example, we just learned that consumer confidence declined much more than expected this month

The survey’s index fell in February to 106.7, down from a reading of 110.9 in January. Americans became less worried about rising food and gas prices, but more concerned about the job market, the survey showed.

“The drop in confidence was broad-based, affecting all income groups except households earning less than $15,000 and those earning more than $125,000,” Dana Peterson, chief economist at The Conference Board, said in a release. “Confidence deteriorated for consumers under the age of 35 and those 55 and over, whereas it improved slightly for those aged 35 to 54.”

Americans’ outlook for the economy in the following months, including their expectations for income and business conditions, declined this month, slipping below a threshold that “often signals recession ahead,” according to the report.

Concerns about the job market are definitely warranted, because large employers are conducting mass layoffs from coast to coast.

Earlier today, we learned that Sony will be laying off 900 employees in its PlayStation division…

Sony becomes the latest company to announce layoffs stating that it will make cuts to its PlayStation division. In the announcement, sent out on Tuesday Feb. 27, the gaming company said that it will lay off 900 employees, about 8% of its workforce, across several of the company’s locations.

And Expedia just announced that 1,500 workers will be hitting the bricks

Expedia, the online travel agency, is eliminating about 1,500 employees as part of an “organizational and technological transformation.”

The cuts, which amount to nearly 9% of its 17,100-strong global workforce, come amid slowing travel demand following a post-pandemic boom and a broader shakeup at the company, including a new CEO.

Everywhere we look, we see weakness.

Personally, I was greatly saddened to hear that Macy’s has decided to shut down approximately 150 stores

Macy’s plans to close roughly 150 of its locations over the next three years in a strategy shift that leans more heavily on its luxury Bloomingdale’s and Bluemercury chains.

The company announced the shift publicly Tuesday morning, saying it was entering a “bold new chapter” with a new CEO, Tony Spring. Macy’s will be down to 350 stores once all of the planned closures occur.

When will the legacy media finally admit what is happening?

The U.S. economy is rapidly moving in the wrong direction, but they don’t want to admit that because it would make Joe Biden look bad.

In January, orders for durable goods were depressingly low

The last few months have been volatile – to say the least – for US durable goods orders, with preliminary January data showing an enormous 6.1% MoM plunge in the headline (worse than the already bad 5% decline expected).  That is the weakest MoM print since the middle of the COVID lockdowns in April 2020, dragging year-over-year orders growth down to -0.8% – the lowest and first annual contraction since August 2020…

That is a very clear sign that a major economic shift has begun.

Why can’t more people see this?

And major banks continue to shut down branches at a feverish pace

American banks filed to close 31 branches in a single week this month, with Wells Fargo and PNC accounting for more than half.

Each of the two banks said they would shut eight branches, across Alabama, Florida, Indiana, Michigan, Pennsylvania, Texas, California, Connecticut, North Dakota and New Jersey.

Texas was worse hit, with closures set for Houston, Laredo and Cypress.

Other banks to have announced they would shutter locations between February 11 and 17 include Bank of America, Santander, Chase, Citizens, KeyBank and Legacy.

So much bad economic news is coming in that I can’t possibly keep up with it all.

But the Biden administration insists that everything is just fine.

They would like you to believe that the future is going to be filled with sunshine, lollipops and rainbows.

But that isn’t the truth.

The truth is that the U.S. economy has started to implode, and a lot more Americans are going to be eating cereal for dinner by the end of this calendar year.

Michael’s new book entitled “Chaos” is available in paperback and for the Kindle on Amazon.com, and you can check out his new Substack newsletter right here.

About the Author: Michael Snyder’s extremely controversial new book entitled “Chaos” is available in paperback and for the Kindle on Amazon.com.  He has also written seven other books that are available on Amazon.com including “End Times”“7 Year Apocalypse”“Lost Prophecies Of The Future Of America”“The Beginning Of The End”, and “Living A Life That Really Matters”. (#CommissionsEarned)  When you purchase any of Michael’s books you help to support the work that he is doing.  You can also get his articles by email as soon as he publishes them by subscribing to his Substack newsletter.  Michael has published thousands of articles on The Economic Collapse BlogEnd Of The American Dream and The Most Important News, and he always freely and happily allows others to republish those articles on their own websites.  You can connect with Michael on YouTubeFacebook and Twitter, and sharing his articles on your own social media accounts is definitely a great help.  These are such troubled times, and people need hope.  John 3:16 tells us about the hope that God has given us through Jesus Christ: “For God so loved the world, that he gave his only begotten Son, that whosoever believeth in him should not perish, but have everlasting life.”  If you have not already done so, we strongly urge you to invite Jesus Christ to be your Lord and Savior today.